Clik here to view.
Five reasons to use artificial intelligence
Driverless cars, personal assistants and a robot Scarlett Johansson have all made headlines in the past three months. Artificial intelligence is taking the world by storm. But how can AI have an impact...
View ArticleClik here to view.
Mobile’s ‘100% loaded + 1 second’ ad measurement standard
To the layperson, one second may not seem like much time, but it can make all the difference in a mobile advertising campaign. In today’s fast-paced, hyper connected world, one second is the minimum...
View ArticleClik here to view.
Content: The unifying belt
On Saturday evening in front of a thunderous home crowd Anthony Joshua defeated Charles Martin to become the IBF heavyweight champion of the World. For the first time in almost two decades, speculation...
View ArticleClik here to view.
Marketing to a new generation of modern men
As evident in the death of the “lads’ mag” with the closure of Zoo and FHM, men are changing the way they are consuming media. Fundamentally, the attitudes each generation has towards gender are...
View ArticleClik here to view.
The mumblings and grumblings of Ad Week Europe
Advertising spent the last half century or so secure in its position as the most senior of the marcoms disciplines. It sat at the client’s right hand, partly reflecting the fact that it took the lion’s...
View ArticleClik here to view.
The path to absolute video viewability
Absolute viewability is the dream of the ad tech industry, with every impression in total view for the required length of time – but there’s still a long journey ahead to make this a reality. Meetrics’...
View ArticleClik here to view.
The importance of video content in the consumer purchase journey
As the memory of Ad Week Europe 2016 fades into the sunset, many across the industry are still debating one of the most controversial hot-topics to have emerged from the week which saw Google put TV...
View ArticleClik here to view.
What a waste! How agencies are squandering client budgets
Agencies are up in arms after ISBA sent its 450 brand members its new framework agreement. It is disheartening that the level of trust between clients and agencies has fallen so low but the breakdown...
View ArticleClik here to view.
Brands beware of undisclosed advertising online
The Competition and Markets Authority (CMA) has announced its intention to tackle undisclosed advertising in online publications and blogs, and to ramp up awareness among marketers, publishers and...
View ArticleClik here to view.
Super egos: the marketing big dick off
Why is Batman fighting Superman, they’re both goodies… aren’t they? It’s a question I’m sure we have all asked over the past couple of months. Sadly for DC and Warner Brothers, the hype behind the...
View Article
